Monday, March 29, 2010
Esther's Swimwear line.
The studio's costume designers had little experience designing swimsuits. William's plaid flannel swimsuit for Thrill of a Romance was so heavy that Williams was dragged to the bottom of the pool. She had to unzip the suit and swim naked to the edge of the pool to avoid drowning. Cole swimsuits used latex, which meant zippers were no longer necessary. In 1948, Williams signed a contract with swimwear company Cole of California to act as their spokesperson. Because of this, Williams and the other swimmers in her films wore Cole swimsuits.